Transmittal
- Ref
- TW-C07
- Rev
- 1
- Date
- 31 October 2026
- Package
- Website
- Timeline
- 3–4 weeks
- Discipline
- Heavy haul, project cargo, port handling and customs clearance
- City
- Erbil, with a branch in Basra
- Status
- Concept, fictional company
Jadda Logistics
A bilingual site for an Erbil heavy-haul carrier that puts its fleet, HSE numbers and vendor file where a reviewer looks first.
The scenario
In this scenario, Jadda has moved heavy loads between Umm Qasr, Erbil and Ibrahim Khalil since 2008 with 60 owned trucks. Its tender answers lived in old PDFs, a phone and a social media page, so every vendor registration started from zero. Reviewers at operators and EPC contractors could not see its certificates, HSE record or fleet without asking.
Delivered
- Bilingual one-page website, English and Arabic, with basic SEO
- Capability statement, 2 pages A4, Arabic and English
- Company profile: cover and inside spread
- Compact identity: bilingual logo, symbol, colours, type
The identity in use
Scene generated with AI from this concept’s actual designs. The company is fictional.
The website
The capability statement, as a reviewer reads it
Each number on the document matches a row in the table.
| # | What the reviewer looks for | Where they find it |
|---|---|---|
| 1 | Journey management and driving rules for road transport | Journey management is a named service, and the rules (speed limits, driving hours, no night convoys) are written as numbers, not promises. |
| 2 | Valid ISO 9001, 45001 and 14001 certificates and their scope | Three certificate cards with standard, edition and scope, on the site and on page 1 of the statement; copies listed as available on request. |
| 3 | HSE statistics for three years: hours, LTIs, LTIF, TRIR, road incidents | A 2023–2025 table published openly on the site and in the statement, with the definitions stated under it. |
| 4 | Owned equipment and capacity, not brokered trucks | A fleet table by unit type, count and capacity, with the plate-number list offered in the vendor file. |
| 5 | Past performance on comparable loads and routes | Five moves with year, load, route and client type; clients described by type, never by name. |
| 6 | Legal registration in the Kurdistan Region and in federal Iraq, tax number, chamber membership | A vendor-file table on the site and a mirrored legal block on page 2 of the capability statement, one line per registration, in both languages. |
| 7 | A named contact for tenders and full contact details in Arabic and English | A tenders contact card with a stated response time on the site, and a contact band on the statement for Erbil, Basra and tenders. |
Company profile
Identity
A heavy load held level on a drop-deck trailer. The Arabic and English names read away from it in both directions, like the road from Umm Qasr to Erbil and back.
Approach
01
Named the company after the main road (جادّة) and built the logo on a load held level on a drop deck, with the Arabic and English names reading away from it in both directions.
02
Wrote the first screen as a fact, not a slogan: what moves, between which points, with how many trucks and what maximum load.
03
Drew the Umm Qasr to Ibrahim Khalil corridor as a route line in road kilometres; it runs right to left on the Arabic page and turns vertical on phones.
04
Published the HSE table, the ISO certificates and the fleet by unit on the site, so a reviewer finds them without a request.
05
Gathered registration, insurance, documents and a tenders contact into one vendor-file section with a capability statement download.
06
Set the capability statement and profile as mirrored pages: English on the left, Arabic on the right, numbers shared in the middle.
The company’s figures · Concept figures, invented by us
- 60owned trucks, all GPS-tracked
- 120 theaviest single load
- 1,160 kmcorridor, Umm Qasr to Ibrahim Khalil
- 0lost-time injuries in 2025