Transmittal
- Ref
- TW-C01
- Rev
- 1
- Date
- 31 October 2026
- Package
- Full Tiraz
- Timeline
- 4–5 weeks
- Discipline
- Industrial electrical and instrumentation (E&I) contracting for gas, power and process plants
- City
- Sulaymaniyah
- Status
- Concept, fictional company
Wasla Electrical & Instrumentation
A precise, calm front for a 180-person E&I contractor in Sulaymaniyah, built like a well-marked panel: numbered terminals, white ferrules and one red jumper.
The scenario
The scenario: an E&I contractor founded in Sulaymaniyah in 2009, with 180 staff, its own calibration workshop and three ISO certificates, working as a subcontractor on gas plants and power stations. Its loop folders were exact, but its company profile was a slide deck of photos with no figures, and every new vendor registration meant collecting man-hours, certificates and equipment lists from four people.
Delivered
- Bilingual logo: primary, reverse, header lockup, symbol and app icon, in SVG (outlined) and PNG
- Colour and type system with an identity sheet
- Website home page in Arabic and English, responsive down to 360 px
- Two-page bilingual capability statement, PDF
- Company profile: cover and inside spread
The identity in use
Scene generated with AI from this concept’s actual designs. The company is fictional.
The website
The capability statement, as a reviewer reads it
Each number on the document matches a row in the table.
| # | What the reviewer looks for | Where they find it |
|---|---|---|
| 1 | Does the scope of services match the work package, with the governing standards named? | A terminal-strip table lists eight work packages, each with a code and its IEC, API or ISO standard, on the site and on page 1 of the capability statement. |
| 2 | Is the company certified, and are its technicians competent for hazardous areas and electrical work? | ISO 9001, ISO 14001 and ISO 45001 with status, Ex competence to IEC 60079-14/17 for 34 technicians, an NFPA 70E-aligned safety programme and calibration traceability. |
| 3 | What is the HSE record, per year, and how was it calculated? | Man-hours, lost-time injuries, recordables, LTIF and TRIR for 2023, 2024 and 2025, with the formulas and a note that subcontracted labour is included. |
| 4 | Does the company own the equipment and have the capacity for the job? | Calibration capacity per month by quantity and range, a list of owned equipment with quantities, and the peak crew of 240 from a 2024 shutdown. |
| 5 | Has it done similar work at a similar scale? | A past-performance table gives year, client type and location, scope and quantities (km of cable, loops, panels, items inspected), with references offered at prequalification. |
| 6 | Are the legal registration and company documents in order? | Legal name, registration, tax and classification numbers, insurance and bank details on request, set out in the order a supplier registration form asks for them. |
| 7 | Who is the named contact for tenders, and where is the company? | One named person for tenders and vendor registration with email and phone next to the download button; head office, workshop and field base by district. |
Company profile
Identity
A terminal strip: three blocks, the first two joined by a red jumper. One deliberate connection that someone else can trace.
Approach
01
Checked the name. No electrical or instrumentation contractor in Iraq or the Gulf uses Wasla; the firms with that name work in IT and outsourcing, so the name was kept with its full sector descriptor.
02
Drew the symbol from the trade: a terminal strip of three blocks, the first two joined by a red jumper. One deliberate connection that someone else can trace, which is what wasla means.
03
Took the palette from a switchgear room: graphite print on panel grey, white for ferrules and tags, and one jumper red used only for marks.
04
Chose Vazirmatn for Arabic because it also covers Kurdish Sorani, which a Sulaymaniyah company will need next, with Instrument Sans for English and Chivo Mono for tag numbers and figures.
05
Built the home page like a drawing sheet: the hero has zone markers and a title block of six figures, the services are a numbered terminal strip with standards, and every photo carries a tag.
06
Wrote the Arabic as its own text and set both languages at equal weight in the capability statement, which carries a drawing title block with document number, revision and sheet.
The company’s figures · Concept figures, invented by us
- 2009Founded in Sulaymaniyah
- 2.93 MMan-hours 2023–25, TRIR 0.21 in 2025
- 390Instruments calibrated per month
- 240Crew at peak, 2024 shutdown